The second-oldest CPA organization in the United States, the Pennsylvania Institute of Certified Public Accountants (PICPA) is a professional association comprised of more than 20,000 CPAs working together to grow camaraderie, confidence, and commitment in the world of accounting. How active and engaged members are is one of the most important—and frequently overlooked—metrics an association can measure. How involved are your members? Are they involved in the most effective ways possible? Will they see value in staying a member? The team at PICPA had these questions and decided to implement a methodology for scoring member engagement—one that measures the alignment of their members with PICPA’s strategic goals.
“The engagement scoring process enables us to have a more precise focus and ultimately measure if what we are doing is working.” –Heidi Turley, Vice President of Operations & CFO, Pennsylvania Institute of Certified Public Accountants.
Fill out the form to the right and click "Download" to see how implementing Composite Engagement Scoring is helping to identify its most active (and inactive) members in PICPA.