The American Dental Association (ADA) is a professional association and the leading advocate for oral health, representing more than 157,000 dentist members nationwide. ADA needed a more effective way of tracking essential information behind the scenes, and they wanted to provide their members a more user-friendly and intuitive online experience. Their previous eCommerce systems were not able to address these challenges that they were facing.
“Our eCommerce experience was very dated and needed an update, there is no doubt about that,” says ADA Chief Technology Officer Toni Mark. “Our driving issue was, however, the instability of our order management backoffice. We had significant fulfillment issues that were costing us money and negatively impacting our credibility and relationships with our members.”
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